The motivation and philosophy behind the brand is very simple. Custom Build Specifications and quality to provide a customer experience that one could only expect at the higher end of the market, and deliver all of this at an incredibly affordable price. 

 

It is my belief that the custom feel and look of an instrument should not be something that is exclusive to the higher price points, it should be a given for all products, as this is one of the major factors in keeping players playing. 

 

If an instrument is hard to play or doesn’t feel good then the chances are that whoever owns that instrument will loose motivation to play, believe me, I have had plenty of those kinds of guitars throughout my career. 

 

There is a certain magic that can be captured when making an instrument, this has been my focus and this I believe we have achieved with every instrument in our range. With the motivation always being the inspiration and happiness of the player. 

 

If the player is happy the more the guitar will get played and the more music that will be made. The more music in the world the better. 

 

As an experienced pro-player even I struggle to find Acoustic Guitars that I can simply pick up and play to my full potential. I just don’t believe it should be like this, instruments out of the box should be ready to go. And lets be honest here, the easier an instrument is to play the more likely you are to keep playing it. 

​

There has been a huge focus on the playability and quality of every instrument. All specifications have been highly customised to give the player the best and most inspiring experience as possible. 

 

Each instrument has been built and hand designed with the player in mind, wether that be a beginner or experienced player. 

 

Myself and my team have incorporated our combined experience in both design and playing to bring a truly unique series of guitars to the marketplace, with the motivation being the enjoyment of the end customer. 

 

Our motivation is to inspire the next generation of guitar players, and there is no better way to do that then to make their first guitar inspiring to play! All built with the look and feel of a Custom Shop level instrument at an affordable price. 

 

In all my years of experience in playing, my favourite guitars have always been the ones that feel and play the best, I can honestly say that this is what we have created here. Every guitar we produce is so enjoyable to play that it makes playing fun again. 

 

Sincerely, 

 

Glenn Proudfoot.